Hi, I’m Natasha

A product designer.

I enjoy the process of understanding users, and figuring out the best way to solve their problems.

When I started my journey in information design, I found it fascinating to learn how the design thinking framework was being used to chalk out a journey from empathizing with and understanding people, defining their pain points to ultimately coming up with a solution for their problems. My interdisciplinary studies in marketing helped me integrate design thinking and system thinking connecting the dots between business goals and user needs. And I was delighted to find the extent to which I could apply my survey design, data analysis and visualization work experiences to define user personas, then take it a step further and use those insights to create friendly, intuitive product experiences that enhances people’s day-to-day lives.

During my design process, I like to picturize the user persona and environment in detail so I can thoroughly understand the context of a user’s digital experience.

When I’m not designing, you may find me exploring arts and cultures, cuisines, reading fictions or watching sci-fi. Below is a mind map of some of the other aspects of my identity that I’m showing up with today.