When I started my journey in information design, I found it fascinating to learn how the Design Thinking Framework was being used to chalk out a journey from empathizing with and understanding people, defining their pain points to ultimately coming up with a solution for their problems.

My background in marketing helped me connect the dots between business goals and user needs and I found a lot of overlapping areas between my research experiences and the beginning phases of the UX process. I was delighted to find out the extent to which I could apply my survey design and data analysis skills to empathize with and define user personas then take it a step further and use those insights and artifacts to create experiences that solve people’s problems and enhance their day-to-day lives.

During my design process, I like to picturize the user persona and environment in detail, so I can thoroughly understand the context of a user’s digital experience.